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13 verticals live

138 brands tracked

7 AI assistants · weekly

The PH AI Visibility Index · Philippines

Which brands doAI assistants name?

Millions of Filipinos now ask AI before they choose a bank, a hospital, a home. The index measures, weekly and across the major assistants, whose names come back.

Latest measurement November 9, 2026 · Philippines · Updated weekly

Request a briefingMethodology →

This week

Largest rise
Honda +30.1 ptsin Automotive
Largest fall
Smart Communications −44.9 ptsin Telcos & Broadband

Week-on-week change in share of AI voice, in points: a brand going from 40% to 45% is +5 pts. 13 of 13 verticals moved by half a point or more.

New here? How to read the index

Full methodology →

  1. We ask AI what Filipinos ask

    Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.

    ChatGPTGeminiPerplexityCopilotClaudeGoogle AI OverviewsGoogle AI Mode

  2. We count which brands they name

    Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.

  3. Higher means more visible — not better

    It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.

The index · 13 verticals

Every category,
ranked by AI voice

Each vertical runs its own curated question set through the assistants every week. The top three are shown here; the full leaderboard, positions, tone and sources sit on each vertical page.

How we measure →

Universal & Commercial Banks

12 brands
  1. 1BPI98.7%
  2. 2BDO87.3%
  3. 3UnionBank of the Philippines83.7%

See all 12 →

Digital Banks

11 brands
  1. 1GoTyme Bank91.5%
  2. 2MariBank79.8%
  3. 3Maya Bank79.0%

See all 11 →

E-Wallets & Payments

9 brands
  1. 1Maya99.9%
  2. 2GCash99.8%
  3. 3Coins.ph44.3%

See all 9 →

Life Insurance

9 brands
  1. 1Sun Life Philippines94.5%
  2. 2Philam Life94.1%
  3. 3AXA Philippines68.0%

See all 9 →

Telcos & Broadband

10 brands
  1. 1DITO Telecommunity66.8%
  2. 2Globe Telecom61.6%
  3. 3TNT38.9%

See all 10 →

Automotive

12 brands
  1. 1Toyota93.0%
  2. 2Honda65.1%
  3. 3Mitsubishi Motors53.0%

See all 12 →

Residential Real Estate

14 brands
  1. 1Ayala Land71.3%
  2. 2DMCI Homes64.0%
  3. 3Alveo49.5%

See all 14 →

Universities & Higher Ed

13 brands
  1. 1University of Santo Tomas74.8%
  2. 2University of the Philippines Diliman69.4%
  3. 3De La Salle University68.6%

See all 13 →

Hospitals & Healthcare

7 brands
  1. 1St. Luke's Medical Center94.6%
  2. 2Makati Medical Center88.1%
  3. 3The Medical City83.8%

See all 7 →

QSR & Restaurant Chains

13 brands
  1. 1Jollibee77.9%
  2. 2McDonald's67.6%
  3. 3KFC53.8%

See all 13 →

Home Improvement & Furniture

11 brands
  1. 1Mandaue Foam69.7%
  2. 2Ikea68.3%
  3. 3Blims46.8%

See all 11 →

Airlines

7 brands
  1. 1Philippine Airlines96.3%
  2. 2Cebu Pacific94.0%
  3. 3AirAsia79.5%

See all 7 →

HMOs & Health Insurance

10 brands
  1. 1Maxicare96.2%
  2. 2MediCard85.2%
  3. 3PhilCare76.0%

See all 10 →

For brand & communications teams

See the full AI picture behind your brand.

The public index is the surface. A strategist-delivered AI Visibility Briefing covers your brand's full prompt set, per-assistant gaps, and the sources steering AI answers in your category.

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13
Verticals measured weekly
138
Brands tracked
7
AI assistants