QSR & Restaurant Chains
13 brands · Measured across· Latest measurement August 29, 2026
Share of AI voice — leaderboard
| # | Brand | Share of AI voice | Wk Δ |
|---|---|---|---|
| JollibeeLeader | 94.3% | ▲ 0.1 pp | |
| McDonald's | 70.4% | ▼ 9.7 pp | |
| Chowking | 53.5% | ▼ 6.2 pp | |
| 04 | Mang Inasal | 44.5% | ▲ 13.2 pp |
| 05 | KFC | 39.6% | ▼ 17.1 pp |
| 06 | burger king | 13.6% | ▼ 6.5 pp |
| 07 | Greenwich | 4.6% | ▼ 1.4 pp |
| 08 | Wendy's | 2.8% | ▲ 0.3 pp |
| 09 | Goldilocks | 2.6% | ▲ 2.6 pp |
| 10 | Red Ribbon | 2.6% | ▲ 2.6 pp |
| 11 | Pizza Hut | 0.5% | ▲ 0.5 pp |
| 12 | Shakey's | 0.0% | ▼ 0.3 pp |
| 13 | Yellow Cab Pizza | 0.0% | ◆ 0.0 pp |
Share of AI voice = the share of measured AI answers in this category that mention the brand, combined across assistants. Weekly change in percentage points. How we measure
Who owns the conversation
Named aloneNamed with rivalsRivals onlyNo tracked brand
- Jollibee151 / 178 present
- McDonald's131 / 178 present
- Chowking75 / 178 present
- Mang Inasal76 / 178 present
- KFC62 / 178 present
- burger king32 / 178 present
- Greenwich21 / 178 present
- Wendy's16 / 178 present
- Goldilocks1 / 178 present
- Red Ribbon3 / 178 present
- Pizza Hut4 / 178 present
- Shakey's7 / 178 present
- Yellow Cab Pizza2 / 178 present
Measured across 178 AI answers on August 29, 2026. Each answer counts once per brand, so the four bands always total the same number of answers.
The race — last 30 days, weekly
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JollibeeMcDonald'sChowkingMang InasalKFCburger kingGreenwichWendy's
The sources AI trusts in qsr & restaurant chains
Most-cited domains
- 01www.reddit.com44
- 02www.facebook.com28
- 03www.google.com28
- 04www.thestreetfoodguy.com22
- 05wanderlog.com19
- 06www.youtube.com17
- 07www.jollibee.com.ph15
- 08en.wikipedia.org13
- 09www.kgmresorts.com12
- 10www.foodpanda.ph12
Responses citing the domain at least once.
Most-cited pages
- 01www.thestreetfoodguy.com/fast-food-restaurants-in-the-philippines/22
- 02wanderlog.com/list/geoCategory/38387/best-fast-food-restaurants-in-manila17
- 03www.kgmresorts.com/post/top-10-best-filipino-fast-food-chains-you-must-try12
- 04www.reddit.com/r/Philippines/comments/15xt088/curious_on_what_is_considered_the_best_fast_food/11
- 05gabayph.net/tools/fastfood-tracker8
- 06www.tripadvisor.com/Restaurants-g298573-c10646-Manila_Metro_Manila_Luzon.html8
- 07proudkuripot.com/mix-match-promos-for-2026-budget-friendly-fast-food-combos/8
- 08www.statista.com/statistics/1288386/philippines-leading-quick-service-restaurants-by-sales/7
- 09www.jollibee.com.ph/6
- 10philippinesbrandreview.com/2026/07/06/jollibee-vs-mang-inasal-vs-mcdonalds-the-ultimate-filipino-fast-food-brand-showdown-for-2026/6
Measured August 29, 2026.