Automotive

12 brands · Measured acrossChatGPTGeminiPerplexityCopilotClaudeGoogle AI OverviewsGoogle AI Mode· Latest measurement August 29, 2026

Share of AI voice — leaderboard

#BrandShare of AI voiceWk Δ
1ToyotaLeader
99.8%
0.2 pp
2BYD
65.5%
2.3 pp
3Nissan
51.7%
2.1 pp
04Honda
32.7%
31.7 pp
05Mitsubishi Motors
30.2%
0.6 pp
06Kia
25.3%
14.3 pp
07MG
22.5%
15.7 pp
08Suzuki
18.6%
1.1 pp
09Ford
14.2%
0.5 pp
10Hyundai
13.0%
3.7 pp
11Isuzu
10.9%
2.0 pp
12Geely
1.9%
0.2 pp

Share of AI voice = the share of measured AI answers in this category that mention the brand, combined across assistants. Weekly change in percentage points. How we measure

Who owns the conversation

Named aloneNamed with rivalsRivals onlyNo tracked brand
  1. Toyota
    167 / 179 present
  2. BYD
    35 / 179 present
  3. Nissan
    50 / 179 present
  4. Honda
    102 / 179 present
  5. Mitsubishi Motors
    99 / 179 present
  6. Kia
    42 / 179 present
  7. MG
    26 / 179 present
  8. Suzuki
    58 / 179 present
  9. Ford
    38 / 179 present
  10. Hyundai
    34 / 179 present
  11. Isuzu
    20 / 179 present
  12. Geely
    20 / 179 present

Measured across 179 AI answers on August 29, 2026. Each answer counts once per brand, so the four bands always total the same number of answers.

The race — last 30 days, weekly

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ToyotaBYDNissanHondaMitsubishi MotorsKiaMGSuzuki

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