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Full methodology →We ask AI what Filipinos ask
Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.
We count which brands they name
Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.
Higher means more visible — not better
It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.
Trend
Weekly visibility index, last 30 days
Weekly combined share of AI voice for the top brands. Each point is dated with the Monday that opens the week and carries the last measurement taken during that week. The underlying measurement only moves weekly, so plotting every calendar day would just repeat the same reading. Points are real measurements joined by straight lines; nothing between them is interpolated or smoothed.
Share of AI voice on industry questions, top 8 brands; the top 5 are drawn until you ask for the rest.
Share of AI voice
Who AI names first
in universities & higher ed
Share of AI voice is the share of measured AI answers in this category that mention the brand, combined across assistants. One answer can name several brands, so these are relative weights, not parts of 100%. Weekly change is in points: a brand going from 40% to 45% is +5 pts.
How we measure →Industry questions are the curated questions Filipinos actually ask when choosing in this category — the index’s headline ranking. The full prompt database is every tracked AI prompt that touches the category: broader, but it includes off-topic questions.
By assistant
- 1ChatGPT
- 2Gemini
- 3Perplexity
- 4Copilot
- 5Claude
- 6AI Overviews
- 7AI Mode
Navy chip: that assistant names the brand noticeably less than the others do — its share there is 15 points or more below the brand’s overall share.
| # | Brand | Share | ||
|---|---|---|---|---|
| University of Santo TomasLeader | 74.8% +2.8 pts | +2.8 pts | ||
| ||||
| University of the Philippines Diliman | 69.4% −0.9 pts | −0.9 pts | ||
| ||||
| De La Salle University | 68.6% −3.6 pts | −3.6 pts | ||
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| 04 | Mapúa University | 61.1% −4.6 pts | −4.6 pts | |
| ||||
| 05 | Ateneo de Manila University | 59.0% −7.5 pts | −7.5 pts | |
| ||||
| 06 | Polytechnic University of the Philippines | 24.1% +4.0 pts | +4.0 pts | |
| ||||
| 07 | Silliman University | 21.8% +13.1 pts | +13.1 pts | |
| ||||
| 08 | Far Eastern University | 17.9% +14.9 pts | +14.9 pts | |
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| 09 | National U | 13.1% −0.5 pts | −0.5 pts | |
| ||||
| 10 | University of the East | 6.0% +5.7 pts | +5.7 pts | |
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| 11 | Asian Institute of Management | 2.3% +0.1 pts | +0.1 pts | |
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| 12 | Enderun Colleges | 1.5% −0.1 pts | −0.1 pts | |
| ||||
| 13 | San Beda University | 0.4% +0.1 pts | +0.1 pts | |
| ||||
Measured across ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and Google AI Mode on November 9, 2026. Ranked on industry questions.
Position
Who owns
the conversation
Every measured answer in this category falls into exactly one bucket per brand: the brand named alone, named alongside rivals, rivals named without it, or no tracked brand named at all. Because the four always sum to the same total, every brand is measured against one shared denominator.
- University of Santo Tomas111 / 168 present
- De La Salle University95 / 168 present
- University of the Philippines Diliman78 / 168 present
- Mapúa University67 / 168 present
- Polytechnic University of the Philippines66 / 168 present
- Ateneo de Manila University62 / 168 present
- Far Eastern University23 / 168 present
- National U23 / 168 present
- Asian Institute of Management11 / 168 present
- University of the East10 / 168 present
- Silliman University9 / 168 present
- San Beda University8 / 168 present
- Enderun Colleges4 / 168 present
Measured across 168 AI answers on November 9, 2026. Each answer counts once per brand, so every brand's bands total the same number of answers.
Tone
How assistants talk
about each brand
Every time an answer names a tracked brand, that sentence is classified automatically as positive, neutral, negative or mixed, and tags what it is about — price, reputation, service and so on. We count those classifications and publish the counts; we do not grade brands ourselves, and tone never enters the ranking. One answer can mention a brand several times, so mentions outnumber answers.
- University of Santo Tomas242 mentionsreputation96price12
- University of the Philippines Diliman179 mentionsreputation90price6
- De La Salle University255 mentionsreputation92price19
- Mapúa University65 mentionsreputation18price1
- Ateneo de Manila University88 mentionsreputation26price1
- Polytechnic University of the Philippines154 mentionsreputation63price18
- Silliman University11 mentionsreputation5price1
- Far Eastern University35 mentionsreputation7price1
- National U16 mentionsreputation2
- University of the East13 mentionsreputation3price1
- Asian Institute of Management16 mentionsreputation6
- Enderun Colleges4 mentionsprice2
- San Beda University12 mentionsreputation7price1
1,090 classified mentions across 210 AI answers, measured November 6, 2026. Each sentence that names a brand is classified automatically; we count, we do not grade, and tone does not enter the ranking.
Sources
The sources AI trusts
in universities & higher ed
The domains and pages assistants cited while answering the category's questions. Earning citations on, or alongside, these pages is how brands enter AI answers.
Most-cited domains
- 01www.schoolfinderph.com52
- 02www.facebook.com38
- 03edurank.org35
- 043d-universal.com33
- 05www.reddit.com28
- 06en.wikipedia.org25
- 07www.topuniversities.com24
- 08www.ust.edu.ph17
- 09www.philstar.com14
- 10www.youtube.com13
Responses citing the domain at least once.
Most-cited pages
- 01www.schoolfinderph.com/blog/affordable-colleges-philippines13
- 02www.nexford.edu/insights/best-online-colleges-in-the-philippines8
- 03en.wikipedia.org/wiki/St._La_Salle_Hall7
- 043d-universal.com/en/blogs/online-and-distance-learning-universities-in-the-philippines.html6
- 05www.upou.edu.ph/6
- 06www.unirank.org/ph/ranking/6
- 07cpareview.ph/blog/top-schools-cpa-board-exam-passing-rates6
- 083d-universal.com/en/blogs/most-affordable-universities-in-the-philippines-for-local-and-international-students.html5
- 09www.schoolfinderph.com/blog/cheapest-vs-expensive-universities-philippines-20265
- 10edurank.org/psychology/ph/5
Measured November 9, 2026.
Cite this
The PH AI Visibility Index, Truelogic — Universities & Higher Ed — AI Visibility Leaderboard (industry questions), measured November 9, 2026. https://signal.truelogic.com.ph/universities
The index is free to read and cite with attribution. Aggregation, ranking and editorial judgment are Truelogic's.