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Full methodology →We ask AI what Filipinos ask
Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.
We count which brands they name
Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.
Higher means more visible — not better
It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.
Trend
Weekly visibility index, last 30 days
Weekly combined share of AI voice for the top brands. Each point is dated with the Monday that opens the week and carries the last measurement taken during that week. The underlying measurement only moves weekly, so plotting every calendar day would just repeat the same reading. Points are real measurements joined by straight lines; nothing between them is interpolated or smoothed.
Share of AI voice on industry questions, top 8 brands; the top 5 are drawn until you ask for the rest.
Share of AI voice
Who AI names first
in universal & commercial banks
Share of AI voice is the share of measured AI answers in this category that mention the brand, combined across assistants. One answer can name several brands, so these are relative weights, not parts of 100%. Weekly change is in points: a brand going from 40% to 45% is +5 pts.
How we measure →Industry questions are the curated questions Filipinos actually ask when choosing in this category — the index’s headline ranking. The full prompt database is every tracked AI prompt that touches the category: broader, but it includes off-topic questions.
By assistant
- 1ChatGPT
- 2Gemini
- 3Perplexity
- 4Copilot
- 5Claude
- 6AI Overviews
- 7AI Mode
Navy chip: that assistant names the brand noticeably less than the others do — its share there is 15 points or more below the brand’s overall share.
| # | Brand | Share | ||
|---|---|---|---|---|
| BPILeader | 98.7% +2.3 pts | +2.3 pts | ||
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| BDO | 87.3% +4.4 pts | +4.4 pts | ||
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| UnionBank of the Philippines | 83.7% +5.5 pts | +5.5 pts | ||
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| 04 | Metrobank | 59.8% +13.4 pts | +13.4 pts | |
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| 05 | Security Bank | 43.7% +1.7 pts | +1.7 pts | |
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| 06 | Rizal Commercial Banking Corp | 28.1% +7.8 pts | +7.8 pts | |
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| 07 | Land Bank of the Philippines | 13.1% +9.4 pts | +9.4 pts | |
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| 08 | Philippine National Bank | 12.8% +10.1 pts | +10.1 pts | |
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| 09 | China Banking Corporation | 10.9% +10.8 pts | +10.8 pts | |
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| 10 | EastWest Bank | 4.0% +0.9 pts | +0.9 pts | |
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| 11 | Philippine Savings Bank | 1.5% −0.3 pts | −0.3 pts | |
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| 12 | Development Bank of the Philippines | 0.2% +0.2 pts | +0.2 pts | |
| ||||
Measured across ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and Google AI Mode on November 9, 2026. Ranked on industry questions.
Position
Who owns
the conversation
Every measured answer in this category falls into exactly one bucket per brand: the brand named alone, named alongside rivals, rivals named without it, or no tracked brand named at all. Because the four always sum to the same total, every brand is measured against one shared denominator.
- BPI167 / 195 present
- BDO145 / 195 present
- Metrobank125 / 195 present
- UnionBank of the Philippines104 / 195 present
- Security Bank78 / 195 present
- Rizal Commercial Banking Corp76 / 195 present
- EastWest Bank33 / 195 present
- Land Bank of the Philippines31 / 195 present
- Philippine National Bank25 / 195 present
- China Banking Corporation16 / 195 present
- Philippine Savings Bank10 / 195 present
- Development Bank of the Philippines3 / 195 present
Measured across 195 AI answers on November 9, 2026. Each answer counts once per brand, so every brand's bands total the same number of answers.
Tone
How assistants talk
about each brand
Every time an answer names a tracked brand, that sentence is classified automatically as positive, neutral, negative or mixed, and tags what it is about — price, reputation, service and so on. We count those classifications and publish the counts; we do not grade brands ourselves, and tone never enters the ranking. One answer can mention a brand several times, so mentions outnumber answers.
- BPI447 mentionsreputation95price92
- BDO370 mentionsprice68features47
- UnionBank of the Philippines253 mentionsfeatures53price40
- Metrobank269 mentionsprice62availability25
- Security Bank163 mentionsprice48features34
- Rizal Commercial Banking Corp143 mentionsfeatures38price31
- Land Bank of the Philippines50 mentionsprice10availability5
- Philippine National Bank45 mentionsprice12availability5
- China Banking Corporation23 mentionsprice5features4
- EastWest Bank56 mentionsprice23features12
- Philippine Savings Bank14 mentionsprice5service4
- Development Bank of the Philippines5 mentionsavailability2
1,838 classified mentions across 210 AI answers, measured November 7, 2026. Each sentence that names a brand is classified automatically; we count, we do not grade, and tone does not enter the ranking.
Sources
The sources AI trusts
in universal & commercial banks
The domains and pages assistants cited while answering the category's questions. Earning citations on, or alongside, these pages is how brands enter AI answers.
Most-cited domains
- 01www.metrobank.com.ph50
- 02www.securitybank.com45
- 03www.bpi.com.ph44
- 04www.reddit.com40
- 05wise.com38
- 06www.facebook.com37
- 07www.bdo.com.ph35
- 08www.rcbc.com34
- 09www.westernunion.com30
- 10www.moneymax.ph26
Responses citing the domain at least once.
Most-cited pages
- 01www.westernunion.com/blog/en/us/guide-to-the-best-banks-in-the-philippines/30
- 02wise.com/ph/blog/best-bank-philippines12
- 03simplywall.st/stock/pse/bpi11
- 04www.unionbankph.com/unionbankonline/open-an-account9
- 05moneyhubph.com/banking/high-yield-savings-20269
- 06pesohub.ph/blog/best-savings-account-philippines-2026/9
- 07wise.com/ph/blog/best-digital-bank-philippines8
- 08www.mbfoundation.org.ph/about-us/metrobank-group-csr/8
- 09pesohub.ph/rates/savings-rates/best-digital-bank-rates-philippines/8
- 10www.mayabank.ph/7
Measured November 9, 2026.
Cite this
The PH AI Visibility Index, Truelogic — Universal & Commercial Banks — AI Visibility Leaderboard (industry questions), measured November 9, 2026. https://signal.truelogic.com.ph/banking
The index is free to read and cite with attribution. Aggregation, ranking and editorial judgment are Truelogic's.