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Full methodology →We ask AI what Filipinos ask
Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.
We count which brands they name
Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.
Higher means more visible — not better
It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.
Trend
Weekly visibility index, last 30 days
Weekly combined share of AI voice for the top brands. Each point is dated with the Monday that opens the week and carries the last measurement taken during that week. The underlying measurement only moves weekly, so plotting every calendar day would just repeat the same reading. Points are real measurements joined by straight lines; nothing between them is interpolated or smoothed.
Share of AI voice on industry questions, top 8 brands; the top 5 are drawn until you ask for the rest.
Share of AI voice
Who AI names first
in life insurance
Share of AI voice is the share of measured AI answers in this category that mention the brand, combined across assistants. One answer can name several brands, so these are relative weights, not parts of 100%. Weekly change is in points: a brand going from 40% to 45% is +5 pts.
How we measure →Industry questions are the curated questions Filipinos actually ask when choosing in this category — the index’s headline ranking. The full prompt database is every tracked AI prompt that touches the category: broader, but it includes off-topic questions.
By assistant
- 1ChatGPT
- 2Gemini
- 3Perplexity
- 4Copilot
- 5Claude
- 6AI Overviews
- 7AI Mode
Navy chip: that assistant names the brand noticeably less than the others do — its share there is 15 points or more below the brand’s overall share.
| # | Brand | Share | ||
|---|---|---|---|---|
| Sun Life PhilippinesLeader | 94.5% −2.1 pts | −2.1 pts | ||
| ||||
| Philam Life | 94.1% +1.7 pts | +1.7 pts | ||
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| AXA Philippines | 68.0% −24.5 pts | −24.5 pts | ||
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| 04 | Inlife | 60.7% −22.4 pts | −22.4 pts | |
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| 05 | Pru Life UK | 42.3% −22.4 pts | −22.4 pts | |
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| 06 | FWD Philippines | 38.3% −33.3 pts | −33.3 pts | |
| ||||
| 07 | Manulife Philippines | 37.4% −12.7 pts | −12.7 pts | |
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| 08 | Malayan Insurance | 1.9% +1.3 pts | +1.3 pts | |
| ||||
| 09 | Pioneer Insurance | 1.6% +1.1 pts | +1.1 pts | |
| ||||
Measured across ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and Google AI Mode on November 9, 2026. Ranked on industry questions.
Position
Who owns
the conversation
Every measured answer in this category falls into exactly one bucket per brand: the brand named alone, named alongside rivals, rivals named without it, or no tracked brand named at all. Because the four always sum to the same total, every brand is measured against one shared denominator.
- Sun Life Philippines135 / 158 present
- Philam Life105 / 158 present
- AXA Philippines101 / 158 present
- Manulife Philippines71 / 158 present
- Pru Life UK71 / 158 present
- FWD Philippines51 / 158 present
- Inlife39 / 158 present
- Malayan Insurance13 / 158 present
- Pioneer Insurance13 / 158 present
Measured across 158 AI answers on November 9, 2026. Each answer counts once per brand, so every brand's bands total the same number of answers.
Tone
How assistants talk
about each brand
Every time an answer names a tracked brand, that sentence is classified automatically as positive, neutral, negative or mixed, and tags what it is about — price, reputation, service and so on. We count those classifications and publish the counts; we do not grade brands ourselves, and tone never enters the ranking. One answer can mention a brand several times, so mentions outnumber answers.
- Sun Life Philippines295 mentionsreputation67features30
- Philam Life217 mentionsfeatures42reputation10
- AXA Philippines184 mentionsfeatures28reputation19
- Inlife61 mentionsfeatures10reputation5
- Pru Life UK121 mentionsreputation11features6
- FWD Philippines80 mentionsfeatures9reputation5
- Manulife Philippines127 mentionsfeatures20reputation11
- Malayan Insurance15 mentionsreputation1service1
- Pioneer Insurance18 mentionsreputation3price2
1,118 classified mentions across 210 AI answers, measured November 7, 2026. Each sentence that names a brand is classified automatically; we count, we do not grade, and tone does not enter the ranking.
Sources
The sources AI trusts
in life insurance
The domains and pages assistants cited while answering the category's questions. Earning citations on, or alongside, these pages is how brands enter AI answers.
Most-cited domains
- 01www.sunlife.com.ph73
- 02www.facebook.com41
- 03www.axa.com.ph40
- 04www.bpi-aia.com.ph33
- 05www.aia.com.ph30
- 06www.moneymax.ph24
- 07www.manulife.com24
- 08www.insurance.gov.ph23
- 09www.reddit.com21
- 10www.allianzpnblife.ph21
Responses citing the domain at least once.
Most-cited pages
- 01site.insurance.gov.ph/life-and-non-life-companies/11
- 02www.metrobank.com.ph/articles/learn/life-insurance-10110
- 03www.sunlife.com.ph/en/insurance/life-insurance/term-insurance/10
- 04juaninvestor.com/best-life-insurance-philippines9
- 05www.sunlife.com.ph/en/about-us/newsroom/press-release/2026/sun-life-maintains-no-1-position-in-ph/9
- 06www.sunlife.com.ph/en/insurance/health-protection/8
- 07www.bpi-aia.com.ph/en/about-us/articles/building-my-wealth/types-of-insurance-in-the-philippines8
- 08ph.my-best.com/164458
- 09taxcalculator.com.ph/insurance/life-insurance-companies8
- 10www.sunlife.com.ph/en/insurance/retirement/8
Measured November 9, 2026.
Cite this
The PH AI Visibility Index, Truelogic — Life Insurance — AI Visibility Leaderboard (industry questions), measured November 9, 2026. https://signal.truelogic.com.ph/life-insurance
The index is free to read and cite with attribution. Aggregation, ranking and editorial judgment are Truelogic's.