Life Insurance
9 brands · Measured across· Latest measurement August 29, 2026
Share of AI voice — leaderboard
| # | Brand | Share of AI voice | Wk Δ |
|---|---|---|---|
| Sun Life PhilippinesLeader | 96.3% | ▼ 0.2 pp | |
| Philam Life | 90.6% | ▼ 1.5 pp | |
| Inlife | 79.6% | ▲ 19.0 pp | |
| 04 | AXA Philippines | 69.6% | ▼ 24.2 pp |
| 05 | Manulife Philippines | 39.7% | ▲ 7.0 pp |
| 06 | FWD Philippines | 31.1% | ▼ 51.8 pp |
| 07 | Pru Life UK | 23.2% | ▼ 63.6 pp |
| 08 | Malayan Insurance | 2.2% | ▲ 0.6 pp |
| 09 | Pioneer Insurance | 0.8% | ▲ 0.6 pp |
Share of AI voice = the share of measured AI answers in this category that mention the brand, combined across assistants. Weekly change in percentage points. How we measure
Who owns the conversation
Named aloneNamed with rivalsRivals onlyNo tracked brand
- Sun Life Philippines131 / 151 present
- Philam Life91 / 151 present
- Inlife39 / 151 present
- AXA Philippines95 / 151 present
- Manulife Philippines57 / 151 present
- FWD Philippines44 / 151 present
- Pru Life UK75 / 151 present
- Malayan Insurance10 / 151 present
- Pioneer Insurance7 / 151 present
Measured across 151 AI answers on August 29, 2026. Each answer counts once per brand, so the four bands always total the same number of answers.
The race — last 30 days, weekly
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Sun Life PhilippinesPhilam LifeInlifeAXA PhilippinesManulife PhilippinesFWD PhilippinesPru Life UKMalayan Insurance
The sources AI trusts in life insurance
Most-cited domains
- 01www.google.com53
- 02www.sunlife.com.ph42
- 03www.moneymax.ph23
- 04www.reddit.com19
- 05www.aia.com.ph19
- 06www.insurance.gov.ph18
- 07insurancemaster.ph17
- 08www.axa.com.ph17
- 09grit.ph16
- 10www.bpi-aia.com.ph15
Responses citing the domain at least once.
Most-cited pages
- 01insurancemaster.ph/general/top-10-life-insurance-companies-in-the-philippines/17
- 02www.moneymax.ph/personal-finance/articles/vul-insurance-philippines10
- 03www.daddydoodledoo.com/2026/04/best-insurance-companies-in-the-philippines-2026-complete-guide-for-families/10
- 04philpad.com/best-insurance-companies-philippines/10
- 05juaninvestor.com/best-life-insurance-philippines8
- 06bworldonline.com/banking-finance/2026/02/26/732827/sun-life-philippines-pioneer-insurance-top-2025-industry-rankings-for-premiums/8
- 07grit.ph/life-insurance/7
- 08www.moneymax.ph/personal-finance/articles/best-life-insurance-philippines6
- 09www.sunlife.com.ph/en/insurance/life-insurance/term-insurance/sun-safer-life/6
- 10www.sunlife.com.ph/en/about-us/newsroom/press-release/2026/sun-life-maintains-no-1-position-in-ph/6
Measured August 29, 2026.