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Full methodology →We ask AI what Filipinos ask
Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.
We count which brands they name
Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.
Higher means more visible — not better
It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.
Trend
Weekly visibility index, last 30 days
Weekly combined share of AI voice for the top brands. Each point is dated with the Monday that opens the week and carries the last measurement taken during that week. The underlying measurement only moves weekly, so plotting every calendar day would just repeat the same reading. Points are real measurements joined by straight lines; nothing between them is interpolated or smoothed.
Share of AI voice on industry questions, top 8 brands; the top 5 are drawn until you ask for the rest.
Share of AI voice
Who AI names first
in home improvement & furniture
Share of AI voice is the share of measured AI answers in this category that mention the brand, combined across assistants. One answer can name several brands, so these are relative weights, not parts of 100%. Weekly change is in points: a brand going from 40% to 45% is +5 pts.
How we measure →Industry questions are the curated questions Filipinos actually ask when choosing in this category — the index’s headline ranking. The full prompt database is every tracked AI prompt that touches the category: broader, but it includes off-topic questions.
By assistant
- 1ChatGPT
- 2Gemini
- 3Perplexity
- 4Copilot
- 5Claude
- 6AI Overviews
- 7AI Mode
Navy chip: that assistant names the brand noticeably less than the others do — its share there is 15 points or more below the brand’s overall share.
| # | Brand | Share | ||
|---|---|---|---|---|
| Mandaue FoamLeader | 69.7% −12.9 pts | −12.9 pts | ||
| ||||
| Ikea | 68.3% +9.9 pts | +9.9 pts | ||
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| Blims | 46.8% +7.7 pts | +7.7 pts | ||
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| 04 | Ashley Furniture | 31.4% −3.9 pts | −3.9 pts | |
| ||||
| 05 | Uratex | 29.1% −1.7 pts | −1.7 pts | |
| ||||
| 06 | Furniture Source Philippines | 16.0% +3.8 pts | +3.8 pts | |
| ||||
| 07 | Nitori | 13.2% −4.3 pts | −4.3 pts | |
| ||||
| 08 | SM Home | 10.0% +7.9 pts | +7.9 pts | |
| ||||
| 09 | Wilcon Depot | 6.7% −2.9 pts | −2.9 pts | |
| ||||
| 10 | Urban Concepts | 0.7% −0.6 pts | −0.6 pts | |
| ||||
| 11 | Dimensione Furniture | 0.0% −0.7 pts | −0.7 pts | |
| ||||
Measured across ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and Google AI Mode on November 9, 2026. Ranked on industry questions.
Position
Who owns
the conversation
Every measured answer in this category falls into exactly one bucket per brand: the brand named alone, named alongside rivals, rivals named without it, or no tracked brand named at all. Because the four always sum to the same total, every brand is measured against one shared denominator.
- Ikea125 / 182 present
- Mandaue Foam112 / 182 present
- Blims64 / 182 present
- Uratex39 / 182 present
- Ashley Furniture28 / 182 present
- SM Home21 / 182 present
- Nitori18 / 182 present
- Urban Concepts15 / 182 present
- Furniture Source Philippines13 / 182 present
- Wilcon Depot8 / 182 present
- Dimensione Furniture0 / 182 present
Measured across 182 AI answers on November 9, 2026. Each answer counts once per brand, so every brand's bands total the same number of answers.
Tone
How assistants talk
about each brand
Every time an answer names a tracked brand, that sentence is classified automatically as positive, neutral, negative or mixed, and tags what it is about — price, reputation, service and so on. We count those classifications and publish the counts; we do not grade brands ourselves, and tone never enters the ranking. One answer can mention a brand several times, so mentions outnumber answers.
- Mandaue Foam224 mentionsquality32price27
- Ikea288 mentionsreputation66availability23
- Blims104 mentionsquality10features8
- Ashley Furniture57 mentionsprice9quality3
- Uratex114 mentionsprice20features18
- Furniture Source Philippines16 mentions
- Nitori28 mentionsprice4reputation4
- SM Home25 mentionsfeatures4availability3
- Wilcon Depot12 mentionsavailability2price1
- Urban Concepts25 mentionsprice6availability1
893 classified mentions across 210 AI answers, measured November 7, 2026. Each sentence that names a brand is classified automatically; we count, we do not grade, and tone does not enter the ranking.
Sources
The sources AI trusts
in home improvement & furniture
The domains and pages assistants cited while answering the category's questions. Earning citations on, or alongside, these pages is how brands enter AI answers.
Most-cited domains
- 01www.ikea.com74
- 02mandauefoam.ph55
- 03blimsfurniture.com.ph37
- 04ourhome.ph37
- 05www.google.com36
- 06shoppingmall.homecredit.ph33
- 07www.reddit.com32
- 08www.facebook.com28
- 09shopee.ph20
- 10sogofurniture.com18
Responses citing the domain at least once.
Most-cited pages
- 01www.ikea.com/ph/en/33
- 02mandauefoam.ph/29
- 03shoppingmall.homecredit.ph/blog/best-furniture-stores-in-the-philippines24
- 04blimsfurniture.com.ph/15
- 05sogofurniture.com/14
- 06mejore.ph/13
- 07philux.ph/12
- 08www.nitori.com.ph/11
- 09store.ashleyfurniture.ph/10
- 10www.vistaresidences.com.ph/blog/affordable-furniture-stores-in-the-philippines9
Measured November 9, 2026.
Cite this
The PH AI Visibility Index, Truelogic — Home Improvement & Furniture — AI Visibility Leaderboard (industry questions), measured November 9, 2026. https://signal.truelogic.com.ph/home
The index is free to read and cite with attribution. Aggregation, ranking and editorial judgment are Truelogic's.