Home Improvement & Furniture
11 brands · Measured across· Latest measurement August 29, 2026
Share of AI voice — leaderboard
| # | Brand | Share of AI voice | Wk Δ |
|---|---|---|---|
| Mandaue FoamLeader | 86.7% | ▼ 8.2 pp | |
| Ikea | 65.9% | ▼ 2.4 pp | |
| Blims | 57.6% | ▲ 5.5 pp | |
| 04 | Uratex | 41.0% | ▲ 7.8 pp |
| 05 | Furniture Source Philippines | 26.3% | ▲ 12.5 pp |
| 06 | SM Home | 18.4% | ▲ 7.8 pp |
| 07 | Urban Concepts | 12.5% | ▲ 7.3 pp |
| 08 | Ashley Furniture | 11.3% | ▲ 1.2 pp |
| 09 | Wilcon Depot | 9.3% | ▲ 1.4 pp |
| 10 | Nitori | 1.8% | ▲ 0.7 pp |
| 11 | Dimensione Furniture | 0.6% | ▲ 0.1 pp |
Share of AI voice = the share of measured AI answers in this category that mention the brand, combined across assistants. Weekly change in percentage points. How we measure
Who owns the conversation
Named aloneNamed with rivalsRivals onlyNo tracked brand
- Mandaue Foam109 / 175 present
- Ikea112 / 175 present
- Blims57 / 175 present
- Uratex30 / 175 present
- Furniture Source Philippines7 / 175 present
- SM Home25 / 175 present
- Urban Concepts30 / 175 present
- Ashley Furniture38 / 175 present
- Wilcon Depot12 / 175 present
- Nitori14 / 175 present
- Dimensione Furniture0 / 175 present
Measured across 175 AI answers on August 29, 2026. Each answer counts once per brand, so the four bands always total the same number of answers.
The race — last 30 days, weekly
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Mandaue FoamIkeaBlimsUratexFurniture Source PhilippinesSM HomeUrban ConceptsAshley Furniture
The sources AI trusts in home improvement & furniture
Most-cited domains
- 01www.ikea.com54
- 02www.reddit.com44
- 03mandauefoam.ph44
- 04www.google.com41
- 05blimsfurniture.com.ph28
- 06www.facebook.com24
- 07ourhome.ph24
- 08store.ashleyfurniture.ph23
- 09www.moneymax.ph22
- 10www.urbanconcepts.ph22
Responses citing the domain at least once.
Most-cited pages
- 01www.moneymax.ph/lifestyle/articles/online-furniture-stores-philippines22
- 02www.ikea.com/ph/en/20
- 03www.urbanconcepts.ph/15
- 04store.ashleyfurniture.ph/15
- 05blimsfurniture.com.ph/15
- 06mandauefoam.ph/13
- 07journal.com.ph/top-15-furniture-brands-in-the-philippines-that-blend-style-and-function/12
- 08www.reddit.com/r/adultingph/comments/14dw2ec/furniture_stores_with_the_most_affordable_items/11
- 09www.furniturefair.ph/10
- 10www.stackedfurniture.com/10
Measured August 29, 2026.