#5 in Life Insurance

42.3% share of AI voice

Measured November 9, 2026

PH AI Visibility Index · Life Insurance

Pru Life UKin life insurance

How AI assistants rank Pru Life UK when Filipinos ask about life insurance — measured weekly across the major assistants.

Ranked on the curated industry questions for this category.

Rank

#5

Share of AI voice

42.3%

AI answers cited this brand's own website in 15 responses (16 pages).

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Full methodology →
  1. We ask AI what Filipinos ask

    Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.

    ChatGPTGeminiPerplexityCopilotClaudeGoogle AI OverviewsGoogle AI Mode
  2. We count which brands they name

    Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.

  3. Higher means more visible — not better

    It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.

Position

Who owns the conversation

Every measured answer in this category falls into exactly one bucket per brand: the brand named alone, named alongside rivals, rivals named without it, or no tracked brand named at all. Because the four always sum to the same total, every brand is measured against one shared denominator.

Named with rivalsRivals only

Present in 71 of 158 measured answers. Named alone in 0. Rivals appeared without it in 87.

Present in
71 / 158

Measured November 9, 2026.

Tone

How assistants talk about Pru Life UK

Every time an answer names a tracked brand, that sentence is classified automatically as positive, neutral, negative or mixed, and tags what it is about — price, reputation, service and so on. We count those classifications and publish the counts; we do not grade brands ourselves, and tone never enters the ranking. One answer can mention a brand several times, so mentions outnumber answers.

PositiveNeutral

Named in 121 sentences across 71 answers: 27 positive, 94 neutral, 0 mixed, 0 negative.

reputation11features6price6service1
Positive mentions
27 / 121
  1. ChatGPTChatGPT
    18 mentions
  2. GeminiGemini
    21 mentions
  3. CopilotCopilot
    43 mentions
  4. ClaudeClaude
    17 mentions
  5. Google AI OverviewsGoogle AI Overviews
    9 mentions
  6. Google AI ModeGoogle AI Mode
    13 mentions

Measured November 6, 2026. Each sentence that names the brand is classified automatically and counted as is; tone does not enter the ranking.

Trend

The last 90 days

Pru Life UK's share of AI voice by week, beside its nearest rival and the category median. Points are real measurements joined by straight lines; nothing between them is interpolated.

Metric
Loading chart…

Pru Life UKSun Life PhilippinesMedian of the top 8

  1. Aug 10 #4
  2. Aug 17 #4
  3. Aug 24 #7
  4. Aug 31 #3
  5. Sep 7 #3
  6. Sep 14 #4
  7. Sep 21 #5
  8. Sep 28 #3
  9. Oct 5 #4
  10. Oct 12 #3
  11. Oct 19 #3
  12. Oct 26 #6
  13. Nov 2 #5
  14. Nov 9 #5

14 measured weeks. Each point is dated with the Monday that opens the week and carries the last measurement taken during it. Mentions and impressions are measured against the curated industry questions. Rank is among the top brands charted for the vertical that week.

By assistant

Where Pru Life UK shows up

The brand’s latest share of AI voice and mention count on each assistant. Differences between assistants usually trace to which sources each one trusts.

ChatGPTChatGPT

85.3%

11 mentions

GeminiGemini

90.2%

15 mentions

PerplexityPerplexity

0.0%

0 mentions

CopilotCopilot

92.3%

15 mentions

ClaudeClaude

93.8%

14 mentions

Google AI OverviewsAI Overviews

5.6%

7 mentions

Google AI ModeAI Mode

86.2%

9 mentions

Embed this rank

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The badge is dated and updates with the index; it links to this page. Brands may embed it with attribution and may not alter it.

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