#2 in Home Improvement & Furniture

68.3% share of AI voice

Measured November 9, 2026

PH AI Visibility Index · Home Improvement & Furniture

Ikeain home improvement & furniture

How AI assistants rank Ikea when Filipinos ask about home improvement & furniture — measured weekly across the major assistants.

Ranked on the curated industry questions for this category.

Rank

#2

Share of AI voice

68.3%

AI answers cited this brand's own website in 74 responses (62 pages).

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Full methodology →
  1. We ask AI what Filipinos ask

    Every week, the same everyday questions — “which bank is best for savings?” — go to 7 AI assistants.

    ChatGPTGeminiPerplexityCopilotClaudeGoogle AI OverviewsGoogle AI Mode
  2. We count which brands they name

    Share of AI voice is how often a brand comes up in those answers: 60% means it was named in 6 of every 10. Weekly moves are in points: 40% → 45% is +5 pts.

  3. Higher means more visible — not better

    It is not a rating or a market share. One answer can name several brands, so the shares don’t add up to 100%.

Position

Who owns the conversation

Every measured answer in this category falls into exactly one bucket per brand: the brand named alone, named alongside rivals, rivals named without it, or no tracked brand named at all. Because the four always sum to the same total, every brand is measured against one shared denominator.

Named aloneNamed with rivalsRivals only

Present in 125 of 182 measured answers. Named alone in 28. Rivals appeared without it in 57.

Present in
125 / 182

Measured November 9, 2026.

Tone

How assistants talk about Ikea

Every time an answer names a tracked brand, that sentence is classified automatically as positive, neutral, negative or mixed, and tags what it is about — price, reputation, service and so on. We count those classifications and publish the counts; we do not grade brands ourselves, and tone never enters the ranking. One answer can mention a brand several times, so mentions outnumber answers.

PositiveNeutralNegative

Named in 288 sentences across 125 answers: 102 positive, 185 neutral, 0 mixed, 1 negative.

reputation66availability23price20design11features5quality5
Positive mentions
102 / 288
  1. ChatGPTChatGPT
    66 mentions
  2. GeminiGemini
    42 mentions
  3. PerplexityPerplexity
    29 mentions
  4. CopilotCopilot
    71 mentions
  5. ClaudeClaude
    28 mentions
  6. Google AI OverviewsGoogle AI Overviews
    25 mentions
  7. Google AI ModeGoogle AI Mode
    27 mentions

Measured November 6, 2026. Each sentence that names the brand is classified automatically and counted as is; tone does not enter the ranking.

Trend

The last 90 days

Ikea's share of AI voice by week, beside its nearest rival and the category median. Points are real measurements joined by straight lines; nothing between them is interpolated.

Metric
Loading chart…

IkeaMandaue FoamMedian of the top 8

  1. Aug 10 #3
  2. Aug 17 #2
  3. Aug 24 #2
  4. Aug 31 #2
  5. Sep 7 #2
  6. Sep 14 #2
  7. Sep 21 #2
  8. Sep 28 #2
  9. Oct 5 #3
  10. Oct 12 #2
  11. Oct 19 #2
  12. Oct 26 #2
  13. Nov 2 #2
  14. Nov 9 #2

14 measured weeks. Each point is dated with the Monday that opens the week and carries the last measurement taken during it. Mentions and impressions are measured against the curated industry questions. Rank is among the top brands charted for the vertical that week.

By assistant

Where Ikea shows up

The brand’s latest share of AI voice and mention count on each assistant. Differences between assistants usually trace to which sources each one trusts.

ChatGPTChatGPT

85.8%

16 mentions

GeminiGemini

66.7%

18 mentions

PerplexityPerplexity

86.7%

22 mentions

CopilotCopilot

100.0%

15 mentions

ClaudeClaude

100.0%

18 mentions

Google AI OverviewsAI Overviews

58.7%

18 mentions

Google AI ModeAI Mode

75.4%

18 mentions

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