TruelogicResearch
The PH AI Visibility Index

Which brands do AI assistants actually recommend?

Millions of Filipinos now ask AI before they choose a bank, a hospital, a home. The PH AI Visibility Index measures — weekly, across the major assistants — whose names come back.

Latest measurement: August 29, 2026 · Philippines · Methodology

The index — 11 verticals

0112 brands

Universal & Commercial Banks

  1. 1BPI41.5%
  2. 2Metrobank28.5%
  3. 3BDO27.5%
0211 brands

Digital Banks

  1. 1Maya Bank50.7%
  2. 2MariBank15.2%
  3. 3UNO Digital Bank11.4%
039 brands

E-Wallets & Payments

  1. 1GCash77.1%
  2. 2Maya48.3%
  3. 3GrabPay13.6%
049 brands

Life Insurance

  1. 1FWD Philippines35.2%
  2. 2AXA Philippines25.7%
  3. 3Philam Life16.8%
0510 brands

Telcos & Broadband

  1. 1Globe Telecom39.6%
  2. 2Smart Communications24.0%
  3. 3PLDT Home19.2%
0612 brands

Automotive

  1. 1Honda31.7%
  2. 2Toyota25.6%
  3. 3MG24.2%
0714 brands

Residential Real Estate

  1. 1Ayala Land27.6%
  2. 2Megaworld21.7%
  3. 3SMDC13.2%
0813 brands

Universities & Higher Ed

  1. 1University of Santo Tomas24.8%
  2. 2De La Salle University24.5%
  3. 3Polytechnic University of the Philippines20.0%
097 brands

Hospitals & Healthcare

  1. 1Makati Medical Center61.4%
  2. 2St. Luke's Medical Center37.2%
  3. 3The Medical City26.0%
1013 brands

QSR & Restaurant Chains

  1. 1Jollibee40.0%
  2. 2McDonald's28.3%
  3. 3KFC8.9%
1111 brands

Home Improvement & Furniture

  1. 1Ikea56.5%
  2. 2Mandaue Foam29.5%
  3. 3Uratex18.1%

For brand & communications teams

See the full AI picture behind your brand.

The public index is the surface. A strategist-delivered AI Visibility Briefing covers your brand's full prompt set, per-assistant gaps, and the sources steering AI answers in your category.

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